Chobani decreases yogurt size, pisses people off

Tuesday, January 7, 2014

In the 2004 documentary Super Size Me, independent filmmaker Morgan Spurlock ate solely McDonald’s for 30 days. Unsurprisingly, he gained almost 25lbs in the process, among a series of other medical problems. Although extreme, Spurlock reached his goal of raising awareness about obesity in America. The facts: restaurant and fast food portion sizes have grown in the last 20 years. And wait, what? We’re angry that those portions are making us fat, but annoyed when companies downsize products? I’m noticing a disconnect…

Here’s the top Greek yogurt brand’s old and new packaging:
chobani

The serving size has decreased by 12%, from 6 oz. to 5.3 oz. Executives say this will make Chobani yogurts more comparable to other similar yogurts on the market and being “more consistent.” But wait–the price stayed the same? Not. Cool. And the real questions is, who are they competing with? Yoplait’s Greek yogurt line and Dannon’s Oikos also contain 5.3 oz, but Fage, the original Greek yogurt, and the preferred pick of the most nutrition-concious consumers, actually packages single servings in 7 oz. cups. Fage for the win!

And why does Chobani feel so threatened in the market that they are supposedly dominating anyway? As The New Yorker’s Rebecca Mead points out, “Chobani’s rapid success has left the established yogurt companies trying to catch up.” And as Hamdi Ulukaya, founder of Chobani, told Mead, so far, Chobani has just taken consumers away from the other yogurt brands…and hasn’t made consumers increase increase their yogurt intake. Doesn’t seem like decreasing the size of their cups without changing the price will help much with that, huh?

What do you think about the downsizing? Are you Team Chobani or Team Fage? Tweet me at @SaraAngle22!

Side note: Holy shit–Peppermint Bark flavored yogurt?! Is this real!? Apparently, although the don’t sell it at my grocery store. Sounds like a delicious sugar bomb. But maybe freeze it and sub out for an even more calorie-laden winter dessert?

Photo Credit: Chobani

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